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Social Media and Political Campaigns
Modern tech has become a daily part of life and therefore influences every little thing we do. Social Media plays a role in all aspects...
May 12, 2019
34 views


Why You Should Become a Graphic Designer
Graphic designers are in high demand due to the rise of social media. Social media is a digital platform that allows people to share and...
May 8, 2019
18 views


My Favorite Follows: Five Female Creatives I Love on Instagram
If you’re like me, you probably spend maybe a little too much time scrolling through Instagram. With nearly 500 million daily users...
May 6, 2019
85 views


The Impact of Color Theory on Design
Written by: Alison Danahy Color Theory is the intentional mixing and use of color that creates an emotional and psychological impact on...
Apr 19, 2019
34 views


Music + Media Analytics = Music Analytics
Written by: Media Analytics Executive, Kaitlin Brozek I commonly confuse my audience when I explain that I am studying media analytics at...
Apr 18, 2019
45 views


The Rise of YouTube Influencers
Written by: Carrie Carlisle Today YouTube boasts 1.8 billion monthly viewers worldwide with the most popular channels making well over 10...
Apr 17, 2019
67 views


The Esports Industry
Written by: Account Executive, Cam Williams Over the past decade, the esports industry has burst onto the scene as one of the fastest...
Apr 8, 2019
22 views


Trends in Tourism Marketing
Written By: Media Analytics Executive, Nicole Seay Tourism marketing can be tricky - you’re not just promoting products and services, but...
Apr 1, 2019
15 views


Why media analytics is so important and becoming more prevalent in creating effective PR strategy.
Written By: Account Executive, Roberta Marsh The interesting thing about strategic communications and the ideation and implementation of...
Mar 25, 2019
20 views


The importance of Instagram influencers in marketing
Written By: Account Executive, Savannah Lowry Like an Olympic athlete on a cereal box, Instagram influencers are the individuals that...
Mar 19, 2019
27 views


This is Us
Written by: Account Executive, Brooke Galonek This is Us, NBC’s latest primetime success, has been known to hit every mark on the...
Apr 26, 2018
7 views


The Power of Images
Written by: Account Executive, Anna Diffley Images control our entire world. They entertain, teach and represent. As humans continue to...
Apr 21, 2018
21 views


“Tide Pod Challenge”
Written by: Account Executive, Sophie Eng One of the weirdest trends to take over 2018 so far is the “Tide Pod Challenge,” in which...
Apr 5, 2018
10 views


Yes, You Do Need a Personal Brand
Written by: Creative Content Producer, Cally Crocco We have reached a point in careers in media, communication, and design where being...
Apr 2, 2018
11 views


The Met Gala
Written by: Account Executive, Faith Spino The Met Gala in New York City is one of the most celebrated fashion events of the year. From...
Mar 23, 2018
8 views


Minority Groups and Advertising
Written by: Creative Content Producer, Lumiere Rostick When it comes to advertising, minority groups as a whole are extremely...
Mar 12, 2018
6 views


More than Just an Ad: 2018 Winter Olympics
Written by: Account Executive, Maggie Cornejo There are 13 official Olympic sponsors this year, including Bridgestone, Samsung, and Visa....
Mar 10, 2018
8 views


5 Tips for Efficiently Working with Influencers
Written by: Account Executive, Amy Rauch Working with influencers can be hard. Influencer marketing is a form of marketing in which the...
Mar 4, 2018
16 views


What is your digital footprint?
Written by: Media Analyst, Reid Cobb It’s not the footprint you are probably thinking of, but still extremely relevant. Imagine you have...
Feb 27, 2018
8 views


Photography
Written by: Creative Content Producer, Phoebe Beard I had a love-hate relationship with photography. I’d go through bursts of excitement,...
Feb 24, 2018
5 views
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