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AmeriCorps Seniors Alamance County
Rebranding Awareness
Kicking off Fall 2020 with a total rebrand, the Alamance County chapter of AmeriCorps Seniors sought our help with reestablishing its name in the local community. We were tasked with communicating chapter initiatives, goals, and services while developing a relationship between the chapter and the national AmeriCorps brand.
STRATEGIES
Content Creation
Graphic Design
Strategic Communications
Public Relations
Copywriting
Brand Strategy
Digital Marketing
Social Media
Brand Awareness
Research & Analytics
Industry Analysis
SOLUTION
One of our main priorities for AmeriCorps Seniors Alamance County was to create a brand presence across all platforms, so we wrote brand standards to align the chapter’s style with that of the national brand and to ensure consistency across all chapter communications and other materials. Additionally, we established a social media presence, redesigned the chapter’s newsletter, and created promotional materials that articulate the chapter’s goals, services, and programs.
IMPACT
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