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The Cost of Our Attention: Modern Media and the Business of Retention
Written by Tyler Whitfield Account Executive Photo courtesy of Camilo Jimenez via Unsplash . Screen time is a common topic of...
30 minutes ago
2 views


Trouble in Parent Paradise: How New Child Protection Laws in California have Family Vloggers Fleeing the State
Written by Kate Harbour Media Analytics Executive Photo courtesy of tubebuddy.com . Family content has been a staple of the YouTube...
2 days ago
2 views


How Brands Can Win or Lose Customers in Seconds: The Power of First Impressions
Written by Ethan Wilshinsky Creative Member Photo courtesy of Pexels. They say you never get a second chance to make a first impression,...
Apr 17
7 views


The Psychology Behind Clickbait: Why We Can’t Resist Those Headlines
Written by Farrah Jones Media Analytics Executive Photo courtesy of Semrush Blog. We’ve all done it before—spent five minutes reading an...
Apr 15
17 views


Less is More: How Brands are Finding Advertising Success in “Micro-Influencers”
Written by Lyda Cosgrove Creative Member Photo courtesy of Pexels. As if there aren’t enough influencers flooding our social media feeds...
Apr 10
13 views


Portrayals of Journalism in Film: How One Communications Industry is Poisoning Another
Written by Katharyn MacDonald Account Executive Photo courtesy of Turner Classic Movies. With politicians scorning and scapegoating “the...
Apr 8
5 views


Should Advertisers Incorporate Brain Rot into their Marketing?
Written by Talula Martin Media Analytics Executive Photo courtesy of TikTok.com . As Generation Z enters the workforce and the oldest of...
Apr 3
25 views


Why Some Brands Shine More than Others: The Beacon Brand Effect
Written by Avery McLeod Creative Member Photo courtesy of Apple. Out of the billions of brands populating the market, only a select few...
Apr 1
21 views


Crisis Communication: How Brands Can Navigate PR Disasters
Written by Reese Williams Creative Member Is it true that “any publicity is good publicity?” In the digital age, a brand’s response to a...
Mar 27
14 views


A Dose of Reality: TikTok Influencer Lennie Nelson's Fight Against Microtrend Mania
Photo courtesy of Lennie Nelson's Tik Tok. Written by Ellie Levin Branding Executive Using her TikTok platform (@the_happihippi) , South...
Mar 25
24 views


Color Psychology in Branding
Written by Taylor Radney Account Executive What comes to mind when you see The Golden Arches? How about a silver apple icon or a red can?...
Mar 13
18 views


From A-List to Ad-List: How Celebrity Brands Advertise Differently
Photo courtesy of People.com . Written by Sydney Michel Media Analytics Executive In today’s marketing world, celebrity brands aren’t...
Mar 11
107 views


Building the Buzz: The Power of Strategic Excitement and Hype in Modern Marketing
Written By Jack Sindone Account Executive For the fast-paced, ever-changing marketing and social media strategies that shape today’s...
Jan 26
18 views


Movie Sequels: Who Wants Them?
Written By Grace Kertz Branding Executive You may have heard your film buff friends say at some point, “Hollywood is running out of...
Jan 21
15 views


La Dolce Communicazione: Lessons in Connection from My Italian Exchange
Written By Charlotte Owens Account Executive When I arrived in Italy as a high school exchange student, I anticipated learning a new...
Jan 6
17 views


Why Do Influencers Try To Do It All?
Why does the “ Hawk Tuah ” girl have a podcast? Why is Jools Lebron , the “very cutesy, very demure” girl at a Patrick Tah makeup event?...
Dec 30, 2024
27 views


Reflecting Realness: How Fashion Brands Embrace Inclusivity in Model Representation
Written By Grace Salus Creative Member As a little girl, I remember flipping through fashion magazines and constantly seeing girls who...
Dec 23, 2024
18 views


Why Are High Schoolers Flocking South For College?
Written By Nick Capobianco Creative Member Throughout my time at Elon, I have realized how many of my peers also hail from up north. I...
Dec 18, 2024
140 views


The Power and Pitfalls of Celebrity Influence in Politics
What Do Taylor Swift and Kanye West Have in Common? Both Have Shaken Up U.S. Elections with Their Political Endorsements. Written By...
Dec 11, 2024
18 views


Chasing Perfection: The Allure and Dangers of “Day in the Life” Content
Written By Rowan Cox Account Executive The quick rise of “Day in the Life” content has captured the attention of millions of users,...
Dec 9, 2024
19 views
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