Written by Emily Beauvais Account Executive Photo courtesy of IMBd The past few summers, millions of fans have tuned in to The Summer I Turned Pretty, created by Jenny Han . As of Sept. 25, the show ranked as the No. 5 most popular show online and the No. 1 most popular TV show on Amazon . While the beach houses and love triangles make the show entertaining, the real reason it has climbed the charts is the debate dividing the internet: Team Conrad vs. Team Jeremiah. Viewers –

Written by Molly Lorden Account Executive In a world where consumers are bombarded with hundreds of advertisements every day, people are choosing to engage with brands that resonate with them. Products are now secondary to the true commodity: authenticity. Photo courtesy of dreamstime.com Researchers have identified four key elements  that brands must harness to be perceived as authentic: continuity, credibility, integrity and symbolism. Brands that succeed in these areas wil

Written by Alex Arrasmith Account Executive When branding is done right, it makes your business stand out from the crowd and gives it a personality that only your brand can embody. In today’s world, brands are everywhere: on social media feeds, in news coverage and on almost every digital platform you can imagine. With so many opportunities, you’d think brands would be itching to show off their uniqueness. So why does it feel like they all look the same? Julia Zerbo \ thefash

Written by Elliet Faust Account Executive For decades, magazines have been critiqued for promoting unrealistic beauty standards. Now, Artificial Intelligence (AI) is pushing those boundaries even further. An AI-generated model was shown in Vogue's July 2025 issue, sparking controversy across the fashion world. While many AI models may be efficient and innovative, their use in magazines is raising serious ethical concerns around authenticity, inclusivity, and body image.  Phot

Written by Reese Wolf Account Executive From feta pasta to Swedish candy, social media has significantly impacted the food industry....

Written by Anne Gosen Production Designer Films allow us to share experiences and tell stories, whether fact or fiction. However, the...

Written by Phoebe Smith Media Analytics Executive Social media is a powerful tool for digital communication that goes beyond likes,...

Written by Coco Cameron Branding Executive Photo courtesy of Olympics.com . Have you ever turned on your TV to watch the latest sports...

Written by Gianna Pisacreta Account Executive Photo courtesy of Shutterstock. Influencer marketing has taken the beauty industry by...

Written by Hailey Ross Media Analytics Executive With the growing presence and use of AI in marketing and advertising, beauty brands are...

Written by Tyler Whitfield Account Executive Photo courtesy of Camilo Jimenez via Unsplash . Screen time is a common topic of...

Written by Kate Harbour Media Analytics Executive Photo courtesy of tubebuddy.com . Family content has been a staple of the YouTube...

Written by Ethan Wilshinsky Creative Member Photo courtesy of Pexels. They say you never get a second chance to make a first impression,...

Written by Farrah Jones Media Analytics Executive Photo courtesy of Semrush Blog. We’ve all done it before—spent five minutes reading an...

Written by Lyda Cosgrove Creative Member Photo courtesy of Pexels. As if there aren’t enough influencers flooding our social media feeds...

Written by Katharyn MacDonald Account Executive Photo courtesy of Turner Classic Movies. With politicians scorning and scapegoating “the...

Written by Talula Martin Media Analytics Executive Photo courtesy of TikTok.com . As Generation Z enters the workforce and the oldest of...

Written by Avery McLeod Creative Member Photo courtesy of Apple. Out of the billions of brands populating the market, only a select few...

Written by Reese Williams Creative Member Is it true that “any publicity is good publicity?” In the digital age, a brand’s response to a...

Photo courtesy of Lennie Nelson's Tik Tok. Written by Ellie Levin Branding Executive Using her TikTok platform (@the_happihippi) , South...