The Power of PR on Country Singers: Morgan Wallen. Zach Bryan. HARDY. Luke Combs. Carrie Underwood.
Written by Emily Dann Creative Member We all know them; some may love them, some may hate them, but at the end of the day, one thing is...
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May 13
How Social Media has Elevated Women’s College Basketball
Written by Sebastian Schroeter Account Executive The Men’s and Women’s NCAA National Championships just wrapped up a couple of weeks ago...
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May 13
“See My Name”: How A Canadian-based Brewing Company is Increasing Visibility in Women’s Hockey
Written by Jenna Rudolph On March 5, 2024, Molson Brewery announced a multi-year partnership with the PWHL known as the “See My Name”...
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May 13
The Art of Mistakes: The Role of Confidence in Creative Success
https://www.pexels.com/photo/photo-of-woman-writing-on-tablet-computer-while-using-laptop-4348401/ Written by Ava Casaus Creative Member...
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May 13
Stopping the Swipe (away): Strategies to Keep Gen Z Hooked on Your Social Media
Written by Talia Fields Branding Executive Are you falling victim to the vicious cycle of being ghosted on social media? Don’t be ashamed...
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May 13
Unpacking the Power of Influencer Marketing
https://entrepreneurship.babson.edu/what-is-influencer-marketing/ Written by Donelle Leak Account Executive Influencer marketing has...
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May 13
Coachella: More Than A Music Festival
Written by Lena Gunn Media Analytics Executive Coachella Valley Music and Arts Festival is known for its stellar lineup, with this year’s...
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May 13
Is Social Media Affecting Activism?
Written by Miri Pottebaum Production Designer Social Media is prevalent in so many people's lives these days, and we know so many of the...
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May 13
Betting on TV: Sportsbooks spend more money on TV ads than social media ads.
Written by Colin Tierney Account Executive U.S. sportsbooks spent $237.8 million on TV ads in 2023, a 10% increase over 2022, according...
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May 13
Nano and Micro-Influencers: Shaping the Evolving Social Media Landscape
Written by Lauren Winslow Account Executive When discussing influencers in traditional terms, several prominent figures come to mind,...
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May 13
Are Influencers More Effective Than Traditional Television Advertisements?
Written by Taylor Beach Account Executive Commercials and long-form advertisements used to be analyzed and obsessed over by viewers. But,...
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May 13
Beyond Flavor: How Soda's Success Thrives off Marketing Strategy
Written by Ava Girardi Media Analytics Executive Coca-Cola and Pepsi have long been beloved by fans of diet soda and those seeking a...
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Nov 26, 2023
A Step Inside the Captivating World of Design: A Recap of the 2023 AIGA Design Conference
Written by Ryan Margaret Lee Creative Member Last week, I had the incredible opportunity to step into the vibrant world of design by...
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Nov 26, 2023
Products or Play? The Ethics of Marketing Cosmetics to Little Girls
Written by Elizabeth Desmond Branding Executive In an era defined by digital media and product design, the marketing strategies used by...
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Nov 26, 2023
The Impact of Social Media on Consumerism
Written by Amanda McGee Account Executive In recent years, social media has become a primary space for product promotion. For many, it is...
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Nov 26, 2023
The Taylor Effect
Written by Sydney Sabesan Media Analytics Executive Taylor Swift. Eras Tour. Taylor Swift. Travis Kelce. Taylor Swift. Movie. Taylor...
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Nov 26, 2023
The next horizon in marketing lies within the realm of artificial intelligence (AI) production
Written by Shayla Smith Media Analytics Executive Artificial intelligence may be one of the biggest technological leaps in history. The...
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Nov 26, 2023
The City of Angels
Written by Halli Harwood Branding Executive Los Angeles was my home in the summer of 2023. As a participant in Elon in LA, I had the...
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Nov 26, 2023
What’s so captivating about Bama Rush?
Written by Phoebe Porter Branding Executive At a school like Elon University, the Panhellenic sorority recruitment process is fairly...
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Nov 26, 2023
Marketing a Brand on Social Media
Written by Angelina Giallella Account Executive Whether it be Snapchatting a friend, scrolling on TikTok, or posting a picture on...
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