Is TikTok the New Google?: How the App is Being Used as a Search Engine
Written by Lily Billingsley, Account Executive Between Google, Bing, Yahoo, and the dozens of other niche search engines that can be...
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- Nov 18, 2022
It Is Okay To Love Your Body, But It Is Also Okay To Hate It Too.
Written by Lily Parikh, Account Executive With the emergence of Social Media, there has been an emphasis on the importance of body...
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- Nov 18, 2022
Sports Talk Shows are Ruining How We Look at Sports
Written by Alex Fernandez, Account Executive For the longest time, sports media remained local, specific to the area in which the media...
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- Nov 18, 2022
The Evolution of Snapchat: Changes that distinguish them from competitors
Written by Adam Drizen, Account Executive One of the most popular social media platforms, Snapchat, allows users to send and receive...
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- Nov 18, 2022
GoPro: The Icarus of an American Camera
Written by Heath Foster, Media Analytics Executive Saltwater crashed over Nick Woodman’s surfboard, the brine soaking his eyes as a...
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- Nov 18, 2022
How music streaming has changed music marketing
Written by Brynn Goldman, Account Executive In the fall of 1969, my dad purchased his first vinyl record at age eight. He remembers...
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- Nov 17, 2022
Scrolling: The Most Addictive Drug
Written by Liliana Kelson, Creative Member Have you ever seen those intervention shows where the families of addicts set up an...
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- Nov 17, 2022
Blast to the Past: Why Older Graphic Design Trends are Emerging in Future Campaigns
Written by Aidan Turner, Creative Member What’s old is new again. Due to the modern age of streaming, nostalgia has infiltrated the...
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- Nov 17, 2022
Will the Rise of TikTok Signal the End of Instagram Influencers?
Written by Greta Cunningham, Account Executive The year is 2018: the Philadelphia Eagles have just won their first Super Bowl; "God's...
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- Nov 17, 2022
The Price of TikTok’s Productivity Trend
Written by Caileigh Finck, Account Executive Point of view: you are in your dorm room lying on your bed after a long day of class, and...
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- Nov 17, 2022
BookTok: The Change TikTok Had on Reading and Publishing
Written by Julia Penchuk, Account Executive Growing up, I hated reading. No matter how much my mom begged me to read a book, I would...
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- Nov 17, 2022
The Ephemeral State of Snapchat: How Disappearing Data Affects User Psychology
Written by Brett Newcomb, Creative Content Producer Social media has become so intertwined into our daily lives that we rarely stop to...
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- Nov 17, 2022
Influencer Culture: A New Social Media
Written by Samantha Sussman, Account Executive What does it mean to be an influencer? The word “influence” itself is pretty vague. It...
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- Nov 16, 2022
Minority Representation in The Media
Written by Caroline Mitchell, Creative Content Producer The media, whether in advertising, television production, print news, or any...
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- Nov 16, 2022
Is BeReal a Better Approach to Social Media?
Written by Abby Reed, Media Analytics Executive The social media app BeReal, which was originally released in 2020, rose to popularity...
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- Nov 16, 2022
The Impact of Increased Screen Time on the Mental Health of Young Adults
Written by Charlotte Turner, Media Analytics Executive Today’s world of technology is increasingly growing and changing in order to...
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- Nov 16, 2022
Kim Kardashian: The Queen of Marketing
Written by Sami Engel, Account Executive She’s broken the Internet more times than we can keep track of, and she isn’t going anywhere...
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- Nov 16, 2022
Preparing for the Switch from GA to GA4
Written by Kendall Gilbert, Media Analytics Executive Exciting things are happening in the world of Google Analytics. Google Analytics,...
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- May 24, 2022
DEI In Graphic Design
Written by Sydni Brown. It's time that we start designing with a better awareness of diversity, equity, & inclusion. Here are some key steps
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- May 13, 2022
When Brands Become People
Written By Remy Campbell. When brands become people, the power of branding
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