Written by Emily Beauvais Account Executive Photo courtesy of IMBd The past few summers, millions of fans have tuned in to The Summer I Turned Pretty, created by Jenny Han . As of Sept. 25, the show ranked as the No. 5 most popular show online and the No. 1 most popular TV show on Amazon . While the beach houses and love triangles make the show entertaining, the real reason it has climbed the charts is the debate dividing the internet: Team Conrad vs. Team Jeremiah. Viewers –

Written by Molly Lorden Account Executive In a world where consumers are bombarded with hundreds of advertisements every day, people are choosing to engage with brands that resonate with them. Products are now secondary to the true commodity: authenticity. Photo courtesy of dreamstime.com Researchers have identified four key elements  that brands must harness to be perceived as authentic: continuity, credibility, integrity and symbolism. Brands that succeed in these areas wil

Written by Alex Arrasmith Account Executive When branding is done right, it makes your business stand out from the crowd and gives it a personality that only your brand can embody. In today’s world, brands are everywhere: on social media feeds, in news coverage and on almost every digital platform you can imagine. With so many opportunities, you’d think brands would be itching to show off their uniqueness. So why does it feel like they all look the same? Julia Zerbo \ thefash

Written by Elliet Faust Account Executive For decades, magazines have been critiqued for promoting unrealistic beauty standards. Now, Artificial Intelligence (AI) is pushing those boundaries even further. An AI-generated model was shown in Vogue's July 2025 issue, sparking controversy across the fashion world. While many AI models may be efficient and innovative, their use in magazines is raising serious ethical concerns around authenticity, inclusivity, and body image.  Phot