By Max Berkson Branding Executive College rivalries have expanded from the field into your devices. On your social media platform feeds, brands and logos now take on new forms. Traditions that were blended into school identity and culture now reach millions of viewers in just hours. They have transcended to memes and viral buzzer-beater clips. College sports haven’t been replaced; but rivalries have evolved through a new digital age.  Photo courtesy of X Sports nowadays aren’