Fall 2024

4 days ago

Chasing Perfection: The Allure and Dangers of “Day in the Life” Content

Written By Rowan Cox Account Executive The quick rise of “Day in the Life” content has captured the attention of millions of users,...

6 views

Dec 5

How has Social Media Influenced Running Culture?

Written By Grace Richey Account Executive Contrary to popular belief, running hasn’t always been popular. Before the 1970s running boom,...

3 views

Dec 3

It's Time for Gen Z to Detox from Social Media

Written By Devon Sweeney Account Executive As a 22-year-old member of Gen Z, I’ve had a social media presence for as long as I can...

2 views

Dec 1

Why Every Student Should Learn Graphic Design

Written By Liza Young Creative Member It can be difficult for a student to choose what courses to take in school, especially if you do...

7 views

Nov 26

How NIL Impacts Women's Sports - The Good and the Bad

Written By Callie Reing Account Executive On July 1, 2021, numerous state Name Image and Likeness (NIL) laws were enacted. These laws...

8 views

Nov 25

Data-Driven Traveling: How Analytics Can Optimize Your Trip Planning with the Best Travel Apps

Written by Caroline Healey Media Analytics Executive The idea of travel and trip planning can be daunting and stressful. From navigating...

4 views

Nov 21

The Business Behind “Brat Summer”

Written By Logan Miller Media Analytics Executive Charli XCX may have declared brat summer over, but its effects aren’t going away...

41 views

Nov 18

Changing the Game: TikTok’s New Era of Political Communication

Written by Celia Hearn Branding Executive Through social media’s rise in relevance within the communications industry, it has made an...

8 views

Nov 17

Scroll, Shop, Repeat: How TikTok Fuels the Cycle of Overconsumption

Written By Avery Simmons Account Executive In just a few years, TikTok has become one of the world’s leading social media platforms,...

21 views

Nov 14

How to Maintain a Healthy Lifestyle in College

By Lexi De La Sierra Account Executive Starting a new chapter in your life, such as college, can be both thrilling and challenging. It is...

7 views

Nov 12

From Insights to Impact: The Role of Data in Advertising

Written by Clayton Karnavas Media Analytics Executive At its core, advertising is about communication – delivering the right message to...

15 views

Nov 10

How Ilona Maher is Taking the Media by Storm

By Lizzie Mackenzie Branding Executive Ilona Maher is everywhere right now and all the rage. You may recognize her from the 2024 Paris...

36 views

Nov 6

Fashioning My Future: The Journey of Owning a Small Business

Written By Skylar Zimmerly Creative Member As a current sophomore in college, it’s surreal to reflect on my journey as the owner of a...

92 views

Nov 4

Why We Get Influenced

Written By Evie Wittmann Account Executive Not to be dramatic, but marketing will never be the same. Influencer marketing has taken over,...

41 views

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