top of page
Search
The Impact Food Influencers Have on Restaurants
Written by Reese Wolf Account Executive From feta pasta to Swedish candy, social media has significantly impacted the food industry....
May 15
Inclusivity in Film: The Impact of “CODA”
Written by Anne Gosen Production Designer Films allow us to share experiences and tell stories, whether fact or fiction. However, the...
May 13
The Hidden Benefit of Social Media on Communities
Written by Phoebe Smith Media Analytics Executive Social media is a powerful tool for digital communication that goes beyond likes,...
May 8
Where are the Women on the Field?
Written by Coco Cameron Branding Executive Photo courtesy of Olympics.com . Have you ever turned on your TV to watch the latest sports...
May 6
Followers to Skeptics: Why are Consumers Questioning Big Beauty Influencers?
Written by Gianna Pisacreta Account Executive Photo courtesy of Shutterstock. Influencer marketing has taken the beauty industry by...
May 1
Dove: Beauty in the AI Era
Written by Hailey Ross Media Analytics Executive With the growing presence and use of AI in marketing and advertising, beauty brands are...
Apr 29
The Cost of Our Attention: Modern Media and the Business of Retention
Written by Tyler Whitfield Account Executive Photo courtesy of Camilo Jimenez via Unsplash . Screen time is a common topic of...
Apr 24
Trouble in Parent Paradise: How New Child Protection Laws in California have Family Vloggers Fleeing the State
Written by Kate Harbour Media Analytics Executive Photo courtesy of tubebuddy.com . Family content has been a staple of the YouTube...
Apr 22
How Brands Can Win or Lose Customers in Seconds: The Power of First Impressions
Written by Ethan Wilshinsky Creative Member Photo courtesy of Pexels. They say you never get a second chance to make a first impression,...
Apr 17
The Psychology Behind Clickbait: Why We Can’t Resist Those Headlines
Written by Farrah Jones Media Analytics Executive Photo courtesy of Semrush Blog. We’ve all done it before—spent five minutes reading an...
Apr 15
Less is More: How Brands are Finding Advertising Success in “Micro-Influencers”
Written by Lyda Cosgrove Creative Member Photo courtesy of Pexels. As if there aren’t enough influencers flooding our social media feeds...
Apr 10
Portrayals of Journalism in Film: How One Communications Industry is Poisoning Another
Written by Katharyn MacDonald Account Executive Photo courtesy of Turner Classic Movies. With politicians scorning and scapegoating “the...
Apr 8
Should Advertisers Incorporate Brain Rot into their Marketing?
Written by Talula Martin Media Analytics Executive Photo courtesy of TikTok.com . As Generation Z enters the workforce and the oldest of...
Apr 3
Why Some Brands Shine More than Others: The Beacon Brand Effect
Written by Avery McLeod Creative Member Photo courtesy of Apple. Out of the billions of brands populating the market, only a select few...
Apr 1
Crisis Communication: How Brands Can Navigate PR Disasters
Written by Reese Williams Creative Member Is it true that “any publicity is good publicity?” In the digital age, a brand’s response to a...
Mar 27
A Dose of Reality: TikTok Influencer Lennie Nelson's Fight Against Microtrend Mania
Photo courtesy of Lennie Nelson's Tik Tok. Written by Ellie Levin Branding Executive Using her TikTok platform (@the_happihippi) , South...
Mar 25
Color Psychology in Branding
Written by Taylor Radney Account Executive What comes to mind when you see The Golden Arches? How about a silver apple icon or a red can?...
Mar 13
From A-List to Ad-List: How Celebrity Brands Advertise Differently
Photo courtesy of People.com . Written by Sydney Michel Media Analytics Executive In today’s marketing world, celebrity brands aren’t...
Mar 11
bottom of page