By Gaby Maldonado Account Executive Internet personality Quenlin Blackwell  has found a recipe that works. “ Feeding Starving Celebrities ”, a YouTube series, blends food, fun and trends into content that is both entertaining and strategically smart. By combining humor, comfort foods, and well-known guests, she shows the true reach and influence of creator-led media. So, who exactly is behind this must-watch content? Blackwell is an American influencer, YouTuber, comedian and

By Max Berkson Branding Executive College rivalries have expanded from the field into your devices. On your social media platform feeds, brands and logos now take on new forms. Traditions that were blended into school identity and culture now reach millions of viewers in just hours. They have transcended to memes and viral buzzer-beater clips. College sports haven’t been replaced; but rivalries have evolved through a new digital age.  Photo courtesy of X Sports nowadays aren’

By Laci Ram Media Analytics Executive Photo courtesy of The Independent The theories of a fake moon landing or flat earth are familiar to many. However, when do these theories shift from harmless speculation to dangerous? In recent years, conspiracy theories were linked to shootings, a Capitol insurrection, and even the loss of life in the United States. These alarming incidents reveal a grim reality: conspiracies can dangerously manifest into acts of terror, endangering coun

By Emily Selikoff Media Analytics Executive Photo courtesy of www.agilitypr.com The global stage of the Olympic Games was noticeably altered by social media. Social media has allowed the worldwide Games to increase global reach and engagement in ways never seen before. During the 2024 Paris Games, the International Olympic Committee (IOC) reported an increase in digital engagement including likes, comments and shares. There were an estimated 412 billion engagements  across 27

By Zaya Martin Creative Member Cheering for your favorite sports team at their home stadium or field is an exhilarating  experience. Attending a sporting event in person creates a unique atmosphere that cannot be matched by watching in the comfort of your own home. What makes these events so special are the goofy, most enthusiastic fans out of everyone in the stands: the mascots.   Mascots have huge personalities and are uniquely personified depictions of the team as a whole.

By Luca Sever Creative Member When you think of a pop icon, Addison Rae may not be the first person who comes to mind. However, she’s quickly redefining herself as one of pop’s most intriguing rising stars. Addison Rae was once a popular TikTok star, creating videos alongside other members of the content group The Hype House, including Charlie D’Amelio, Josh Richards, and other influencers. While many of them have also attempted to launch music careers–some successfully and s

By Kira Hancuff Account Executive Allow me to set a scene for you: it’s 2025, and you are in the toy aisle looking for a gift for your young child. What are your options? Among the coloring books and bracelet-making kits, you also find recent movie merch, like plushies of Lilo and Stitch  or Rachel Zegler’s Snow White  costume. The year before, there were Moana 2  costumes and Mufasa  stuffed animals. The year before that, Halle Bailey’s Little Mermaid  dress-up sets. See the

By Riley Galvan Account Executive Photo courtesy of US Nike Football In 2015, Nike launched an ambitious campaign to reimagine the uniforms of every NFL franchise. Dubbed the “Color Rush,” the iconic apparel company designed monochromatic threads for the entire league, embracing bold colors as they pushed the NFL into football fashion future. The promotion endured a three - year lifespan marked by controversy. While the Color Rush ended in 2018, its contentious legacy is more

By Evie Benson Account Executive When you open social media, how long does it take you to read or see a violent, uncensored image or video? Once you see something, you can’t unsee it.  I’ll admit it: I have gone down the TikTok rabbit hole of watching police bodycam footage of arrests. At times, though, I come across a video that is more than a “funny” traffic stop. Instead, I am watching, along with millions of others, possibly the worst moment of someone's life.  It is unde

By Cassidy Barasch Creative Member There are Eagles players who come and go, and then there’s Jason Kelce — someone who feels like the heartbeat of Philadelphia. Sure, he’s one of the best centers ever to line up in the NFL, but Kelce’s rise into a full-blown cultural icon shows how much larger his impact is beyond just football. And for us Eagles fans, watching it all unfold on social media has been nothing short of amazing. Photo courtesy of Philadelphia Magazine We all rem

By Paige Millard Creative Member The United States constantly   wrestles with the First Amendment . We’ve seen this in modern contexts, such as banning books in schools, the biased suspension of late-night shows, and ongoing debates on what kinds of speech are protected. Through all of this, one form of communication remains free: the zine. While newspapers answer to advertisers, and content creators worry about being shadow banned, zine makers have the golden ticket in the c

By Adam Gladstein Media Analytics Executive Photo courtesy of Dallas Cowboys Deion Sanders is an NFL household name, one of the best defensive backs to ever step foot on a football field. Despite being drafted all the way back in 1989 and playing until 2005, everyone who watches football knows who Deion Sanders is. Some of his accolades include: 2x Super Bowl Champion, 1x NFL Defensive Player of the Year, 8x Pro Bowler, 6x First Team All-Pro, and Pro Football Hall of Famer. H

By Cassie Dornan Account Executive Every Saturday night, 50 years in, Saturday Night Live (SNL)  is still where the biggest names in comedy, music, acting, and popular culture want to be. From viral sketches to headline making performances, SNL keeps proving that it’s not just surviving, it’s stirring and leading conversation. As Eric Deggans  states, “SNL remains one of the most powerful brands in comedy,” and week after week, it shows us why.  Photo courtesy of InsideHook S

By Brooke Menzock Branding Executive Who knew a pair of blue jeans could spark a pop culture war? Since 1977, American Eagle  has been known for their inclusive and engaging brand identity. The brand has been a top competitor in the denim industry, producing jeans and trendy fashion for teens and young adults. They are known for staying in tune with pop culture and creating meaningful collaborative campaigns.  On Jul. 23, 2025, American Eagle launched a collaborative   ad cam

By Seldy Schiff Branding Executive When Skims and Nike announced their collaboration , it felt very fitting. Nike is one of the biggest names in sports and Skims has taken over athleisure. Both brands already dominate their own respective fields, but together they found a way to grab even more attention. Their campaign highlighted female athletes from schools like UCLA and University of Southern California (USC) at the center, which to me, is what made the collaboration stand

Written by Jamie Fardin Account Executive Photo courtesy of PR Newswire Women’s lacrosse is one of the fastest-growing sports in North America, but until recently, professional players lacked the spotlight they deserved. That changed in 2025 with a groundbreaking announcement: Maybelline became the inaugural title sponsor of the Women’s Lacrosse League (WLL) , transforming the competition into the Maybelline Women’s Lacrosse League. This move marked a defining moment not only

Written by Emily Beauvais Account Executive Photo courtesy of IMBd The past few summers, millions of fans have tuned in to The Summer I Turned Pretty, created by Jenny Han . As of Sept. 25, the show ranked as the No. 5 most popular show online and the No. 1 most popular TV show on Amazon . While the beach houses and love triangles make the show entertaining, the real reason it has climbed the charts is the debate dividing the internet: Team Conrad vs. Team Jeremiah. Viewers –

Written by Molly Lorden Account Executive In a world where consumers are bombarded with hundreds of advertisements every day, people are choosing to engage with brands that resonate with them. Products are now secondary to the true commodity: authenticity. Photo courtesy of dreamstime.com Researchers have identified four key elements  that brands must harness to be perceived as authentic: continuity, credibility, integrity and symbolism. Brands that succeed in these areas wil

Written by Alex Arrasmith Account Executive When branding is done right, it makes your business stand out from the crowd and gives it a personality that only your brand can embody. In today’s world, brands are everywhere: on social media feeds, in news coverage and on almost every digital platform you can imagine. With so many opportunities, you’d think brands would be itching to show off their uniqueness. So why does it feel like they all look the same? Julia Zerbo \ thefash

Written by Elliet Faust Account Executive For decades, magazines have been critiqued for promoting unrealistic beauty standards. Now, Artificial Intelligence (AI) is pushing those boundaries even further. An AI-generated model was shown in Vogue's July 2025 issue, sparking controversy across the fashion world. While many AI models may be efficient and innovative, their use in magazines is raising serious ethical concerns around authenticity, inclusivity, and body image.  Phot