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Less is More: How Brands are Finding Advertising Success in “Micro-Influencers”
Written by Lyda Cosgrove Creative Member Photo courtesy of Pexels. As if there aren’t enough influencers flooding our social media feeds...
Apr 10, 2025
When Brands Become People
Written By Remy Campbell. When brands become people, the power of branding
May 13, 2022
4 Tips for Creating a Successful Super Bowl Campaign
By Jessie Nuzzaci, Account Executive The first time I ever felt heartbreak I was sitting in a black and gold-stained Steelers man-cave....
Oct 26, 2020
MLB's 'We Play Loud' Campaign & Their Efforts to Gain More Viewers
Written by Michael Faccibene
Oct 13, 2020
Why Skittles Opted for a Broadway Musical Over a Super Bowl Ad
By Caroline Farley, Account Executive A 30 second Super Bowl commercial spot will cost you upwards of $5 million these days, so in 2019...
Oct 12, 2020
The Detriment of Shallow Social Justice Brands… and How Without Depth, They’re About to Be In Hot Water
Written by Katharyn MacDonald Account Supervisor As younger generations gain purchasing power, there’s been a shift in what today’s customers are asking for. For college-aged consumers, there is a transition period between choosing brands they grew up with for familiarity and discovering brands with the quality and values they connect with most. The latter is becoming increasingly important for all brands to be aware of, because the #1 trait consumers value in brands today is
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