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Skims x Nike: A Collaboration Dominating the Athleisure Industry
By Seldy Schiff Branding Executive When Skims and Nike announced their collaboration , it felt very fitting. Nike is one of the biggest names in sports and Skims has taken over athleisure. Both brands already dominate their own respective fields, but together they found a way to grab even more attention. Their campaign highlighted female athletes from schools like UCLA and University of Southern California (USC) at the center, which to me, is what made the collaboration stand
Jan 7


From Kombucha Girl to Cultural Icon: Brittany Broski's Skyrocket to Success
By Brie Seeley What does it look like when a woman performs what Jimmy Fallon and Seth Meyers do, but better? Ask Brittany Broski. From short TikTok videos, a solo podcast, and hilarious celebrity interviews, Broski is taking the internet by storm. But how did a viral meme turn her into one of the most beloved figures on the internet? Broski graduated from college in 2018, and with no real passion ignited yet, began working 9-to-5 jobs–first as a licensed insurance agent, and

Live Oak Management
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