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The Blanding Problem
Written by Alex Arrasmith Account Executive When branding is done right, it makes your business stand out from the crowd and gives it a personality that only your brand can embody. In today’s world, brands are everywhere: on social media feeds, in news coverage and on almost every digital platform you can imagine. With so many opportunities, you’d think brands would be itching to show off their uniqueness. So why does it feel like they all look the same? Julia Zerbo \ thefash
Nov 10, 2025
Will the Rise of TikTok Signal the End of Instagram Influencers?
Written by Greta Cunningham, Account Executive The year is 2018: the Philadelphia Eagles have just won their first Super Bowl; "God's...
Nov 17, 2022
The Detriment of Shallow Social Justice Brands… and How Without Depth, They’re About to Be In Hot Water
Written by Katharyn MacDonald Account Supervisor As younger generations gain purchasing power, there’s been a shift in what today’s customers are asking for. For college-aged consumers, there is a transition period between choosing brands they grew up with for familiarity and discovering brands with the quality and values they connect with most. The latter is becoming increasingly important for all brands to be aware of, because the #1 trait consumers value in brands today is
Live Oak Management
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