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The Tool Nobody Saw Coming: Fan Edits
By Natalie Morgan Account Executive If you’ve been on TikTok over the past six months, you’ve probably stumbled upon well-crafted videos that combine clips from television shows, movies, or even celebrity interviews. Often, they include precise editing set to a song that perfectly captures the clips on the screen. These videos, known as fan edits, have taken social media by storm. While fan edits have existed on other platforms for years, they often went unnoticed to anyone
Apr 27
Live From New York…Why SNL Still Runs the Show
By Cassie Dornan Account Executive Every Saturday night, 50 years in, Saturday Night Live (SNL) is still where the biggest names in comedy, music, acting, and popular culture want to be. From viral sketches to headline making performances, SNL keeps proving that it’s not just surviving, it’s stirring and leading conversation. As Eric Deggans states, “SNL remains one of the most powerful brands in comedy,” and week after week, it shows us why. Photo courtesy of InsideHook S
Jan 7
Three Ways New Brands Can Break the Social Media Echo Chamber
By Emma Luckman Account Executive For the majority of rising small businesses, breaking through to customers can be increasingly difficult. You aren’t just competing with other small businesses but also the big giants of your industry that entirely monopolize social media algorithms. The biases of different social media platform algorithms can cause significant struggles for small brands attempting to boost their content. These platforms are designed to show users what they
Live Oak Management
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