By Max Berkson Branding Executive College rivalries have expanded from the field into your devices. On your social media platform feeds, brands and logos now take on new forms. Traditions that were blended into school identity and culture now reach millions of viewers in just hours. They have transcended to memes and viral buzzer-beater clips. College sports haven’t been replaced; but rivalries have evolved through a new digital age. Photo courtesy of X Sports nowadays aren’

By Seldy Schiff Branding Executive When Skims and Nike announced their collaboration , it felt very fitting. Nike is one of the biggest names in sports and Skims has taken over athleisure. Both brands already dominate their own respective fields, but together they found a way to grab even more attention. Their campaign highlighted female athletes from schools like UCLA and University of Southern California (USC) at the center, which to me, is what made the collaboration stand