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Live From New York…Why SNL Still Runs the Show
By Cassie Dornan Account Executive Every Saturday night, 50 years in, Saturday Night Live (SNL) is still where the biggest names in comedy, music, acting, and popular culture want to be. From viral sketches to headline making performances, SNL keeps proving that it’s not just surviving, it’s stirring and leading conversation. As Eric Deggans states, “SNL remains one of the most powerful brands in comedy,” and week after week, it shows us why. Photo courtesy of InsideHook S
Jan 7
The Detriment of Shallow Social Justice Brands… and How Without Depth, They’re About to Be In Hot Water
Written by Katharyn MacDonald Account Supervisor As younger generations gain purchasing power, there’s been a shift in what today’s customers are asking for. For college-aged consumers, there is a transition period between choosing brands they grew up with for familiarity and discovering brands with the quality and values they connect with most. The latter is becoming increasingly important for all brands to be aware of, because the #1 trait consumers value in brands today is
Live Oak Management
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