By Kira Hancuff Account Executive Allow me to set a scene for you: it’s 2025, and you are in the toy aisle looking for a gift for your young child. What are your options? Among the coloring books and bracelet-making kits, you also find recent movie merch, like plushies of Lilo and Stitch  or Rachel Zegler’s Snow White  costume. The year before, there were Moana 2  costumes and Mufasa  stuffed animals. The year before that, Halle Bailey’s Little Mermaid  dress-up sets. See the