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The Real Deal: Brand Authenticity, Why It Matters, and How to Cultivate It
Written by Molly Lorden Account Executive In a world where consumers are bombarded with hundreds of advertisements every day, people are choosing to engage with brands that resonate with them. Products are now secondary to the true commodity: authenticity. Photo courtesy of dreamstime.com Researchers have identified four key elements that brands must harness to be perceived as authentic: continuity, credibility, integrity and symbolism. Brands that succeed in these areas wil
Nov 17, 2025
Three Ways New Brands Can Break the Social Media Echo Chamber
By Emma Luckman Account Executive For the majority of rising small businesses, breaking through to customers can be increasingly difficult. You aren’t just competing with other small businesses but also the big giants of your industry that entirely monopolize social media algorithms. The biases of different social media platform algorithms can cause significant struggles for small brands attempting to boost their content. These platforms are designed to show users what they
Live Oak Management
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