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To Boost or Not to Boost: The Pros and Cons of Paid Social Media Posts
Written by Katelyn Litvan. Examining how companies can avoid over or under boosting their posts in order to maximize customer engagement
Apr 21, 2022


The Effect of Suggested Content for Consumers and Producers
Written by Patrick Keenaghan, Media Analytics Executive
Learn about what suggested content can do for companies and consumers!
Nov 22, 2021


Politics Run on Social Media
Written by John McAllister Media Analytics Executive Photo Courtesy of NY Times article: Can the cool kids get this mayoral candidate elected? This past year, Zohran Mamdani ran for mayor of New York City with little to no experience as an assemblyman representing the Bronx. His opponents were Andrew Cuomo, Eric Adams, and Robert Silwa. One candidate was the governor of New York with rich family ties, another was a former mayor, and another had a strong core audience. Despit

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