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To Boost or Not to Boost: The Pros and Cons of Paid Social Media Posts
Written by Katelyn Litvan. Examining how companies can avoid over or under boosting their posts in order to maximize customer engagement
Apr 21, 2022
The Effect of Suggested Content for Consumers and Producers
Written by Patrick Keenaghan, Media Analytics Executive
Learn about what suggested content can do for companies and consumers!
Nov 22, 2021
The Detriment of Shallow Social Justice Brands… and How Without Depth, They’re About to Be In Hot Water
Written by Katharyn MacDonald Account Supervisor As younger generations gain purchasing power, there’s been a shift in what today’s customers are asking for. For college-aged consumers, there is a transition period between choosing brands they grew up with for familiarity and discovering brands with the quality and values they connect with most. The latter is becoming increasingly important for all brands to be aware of, because the #1 trait consumers value in brands today is
Live Oak Management
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