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Is Social Media Violence Desensitizing Society?
By Evie Benson Account Executive When you open social media, how long does it take you to read or see a violent, uncensored image or video? Once you see something, you can’t unsee it. I’ll admit it: I have gone down the TikTok rabbit hole of watching police bodycam footage of arrests. At times, though, I come across a video that is more than a “funny” traffic stop. Instead, I am watching, along with millions of others, possibly the worst moment of someone's life. It is unde
Jan 7
The Detriment of Shallow Social Justice Brands… and How Without Depth, They’re About to Be In Hot Water
Written by Katharyn MacDonald Account Supervisor As younger generations gain purchasing power, there’s been a shift in what today’s customers are asking for. For college-aged consumers, there is a transition period between choosing brands they grew up with for familiarity and discovering brands with the quality and values they connect with most. The latter is becoming increasingly important for all brands to be aware of, because the #1 trait consumers value in brands today is
Live Oak Management
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