By Natalie Morgan Account Executive If you’ve been on TikTok over the past six months, you’ve probably stumbled upon well-crafted videos that combine clips from television shows, movies, or even celebrity interviews. Often, they include precise editing set to a song that perfectly captures the clips on the screen. These videos, known as fan edits, have taken social media by storm. While fan edits have existed on other platforms for years, they often went unnoticed to anyone

By Gaby Maldonado Account Executive Internet personality Quenlin Blackwell has found a recipe that works. “ Feeding Starving Celebrities ”, a YouTube series, blends food, fun and trends into content that is both entertaining and strategically smart. By combining humor, comfort foods, and well-known guests, she shows the true reach and influence of creator-led media. So, who exactly is behind this must-watch content? Blackwell is an American influencer, YouTuber, comedian and

By Max Berkson Branding Executive College rivalries have expanded from the field into your devices. On your social media platform feeds, brands and logos now take on new forms. Traditions that were blended into school identity and culture now reach millions of viewers in just hours. They have transcended to memes and viral buzzer-beater clips. College sports haven’t been replaced; but rivalries have evolved through a new digital age. Photo courtesy of X Sports nowadays aren’