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Followers to Skeptics: Why are Consumers Questioning Big Beauty Influencers?
Written by Gianna Pisacreta Account Executive Photo courtesy of Shutterstock. Influencer marketing has taken the beauty industry by...
May 1, 2025


Trouble in Parent Paradise: How New Child Protection Laws in California have Family Vloggers Fleeing the State
Written by Kate Harbour Media Analytics Executive Photo courtesy of tubebuddy.com . Family content has been a staple of the YouTube...
Apr 22, 2025


Can Micro-Influencers' Power Boost Your Business in 2021?
Written by Micaela Ryan, Creative Content Producer
Can Micro-Influencers' power boost your business in 2021?
Nov 11, 2021


Three Ways New Brands Can Break the Social Media Echo Chamber
By Emma Luckman Account Executive For the majority of rising small businesses, breaking through to customers can be increasingly difficult. You aren’t just competing with other small businesses but also the big giants of your industry that entirely monopolize social media algorithms. The biases of different social media platform algorithms can cause significant struggles for small brands attempting to boost their content. These platforms are designed to show users what they

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