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Pop Culture Campaign Scandal: “Sydney Sweeney Has Great Jeans”
By Brooke Menzock Branding Executive Who knew a pair of blue jeans could spark a pop culture war? Since 1977, American Eagle has been known for their inclusive and engaging brand identity. The brand has been a top competitor in the denim industry, producing jeans and trendy fashion for teens and young adults. They are known for staying in tune with pop culture and creating meaningful collaborative campaigns. On Jul. 23, 2025, American Eagle launched a collaborative ad cam
Jan 7
The Detriment of Shallow Social Justice Brands… and How Without Depth, They’re About to Be In Hot Water
Written by Katharyn MacDonald Account Supervisor As younger generations gain purchasing power, there’s been a shift in what today’s customers are asking for. For college-aged consumers, there is a transition period between choosing brands they grew up with for familiarity and discovering brands with the quality and values they connect with most. The latter is becoming increasingly important for all brands to be aware of, because the #1 trait consumers value in brands today is
Live Oak Management
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