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Pop Culture Campaign Scandal: “Sydney Sweeney Has Great Jeans”
By Brooke Menzock Branding Executive Who knew a pair of blue jeans could spark a pop culture war? Since 1977, American Eagle has been known for their inclusive and engaging brand identity. The brand has been a top competitor in the denim industry, producing jeans and trendy fashion for teens and young adults. They are known for staying in tune with pop culture and creating meaningful collaborative campaigns. On Jul. 23, 2025, American Eagle launched a collaborative ad cam
Jan 7
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