Written by Jamie Fardin Account Executive Photo courtesy of PR Newswire Women’s lacrosse is one of the fastest-growing sports in North America, but until recently, professional players lacked the spotlight they deserved. That changed in 2025 with a groundbreaking announcement: Maybelline became the inaugural title sponsor of the Women’s Lacrosse League (WLL) , transforming the competition into the Maybelline Women’s Lacrosse League. This move marked a defining moment not only