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Game Face On: The Communications Strategy Behind the Maybelline Women’s Lacrosse League
Written by Jamie Fardin Account Executive Photo courtesy of PR Newswire Women’s lacrosse is one of the fastest-growing sports in North America, but until recently, professional players lacked the spotlight they deserved. That changed in 2025 with a groundbreaking announcement: Maybelline became the inaugural title sponsor of the Women’s Lacrosse League (WLL) , transforming the competition into the Maybelline Women’s Lacrosse League. This move marked a defining moment not only
Dec 19, 2025
Three Ways New Brands Can Break the Social Media Echo Chamber
By Emma Luckman Account Executive For the majority of rising small businesses, breaking through to customers can be increasingly difficult. You aren’t just competing with other small businesses but also the big giants of your industry that entirely monopolize social media algorithms. The biases of different social media platform algorithms can cause significant struggles for small brands attempting to boost their content. These platforms are designed to show users what they
Live Oak Management
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