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The Blanding Problem
Written by Alex Arrasmith Account Executive When branding is done right, it makes your business stand out from the crowd and gives it a personality that only your brand can embody. In today’s world, brands are everywhere: on social media feeds, in news coverage and on almost every digital platform you can imagine. With so many opportunities, you’d think brands would be itching to show off their uniqueness. So why does it feel like they all look the same? Julia Zerbo \ thefash
Nov 10, 2025
Portrayals of Journalism in Film: How One Communications Industry is Poisoning Another
Written by Katharyn MacDonald Account Executive Photo courtesy of Turner Classic Movies. With politicians scorning and scapegoating “the...
Apr 8, 2025
How Public Relations Has Been Negatively Portrayed in the Media
Written by Alexa Morrissey, Account Executive
Unpack preconceived notions regarding public relations practitioners
Mar 30, 2022
The Detriment of Shallow Social Justice Brands… and How Without Depth, They’re About to Be In Hot Water
Written by Katharyn MacDonald Account Supervisor As younger generations gain purchasing power, there’s been a shift in what today’s customers are asking for. For college-aged consumers, there is a transition period between choosing brands they grew up with for familiarity and discovering brands with the quality and values they connect with most. The latter is becoming increasingly important for all brands to be aware of, because the #1 trait consumers value in brands today is
Live Oak Management
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