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Followers to Skeptics: Why are Consumers Questioning Big Beauty Influencers?
Written by Gianna Pisacreta Account Executive Photo courtesy of Shutterstock. Influencer marketing has taken the beauty industry by...
May 1, 2025
Less is More: How Brands are Finding Advertising Success in “Micro-Influencers”
Written by Lyda Cosgrove Creative Member Photo courtesy of Pexels. As if there aren’t enough influencers flooding our social media feeds...
Apr 10, 2025
An Influencer’s Worth: What Brands are Willing to Pay in 2021
Written by Madison Mursch, Account Executive
How much are brands really willing to pay for marketing subtlety?
Nov 13, 2021
The Detriment of Shallow Social Justice Brands… and How Without Depth, They’re About to Be In Hot Water
Written by Katharyn MacDonald Account Supervisor As younger generations gain purchasing power, there’s been a shift in what today’s customers are asking for. For college-aged consumers, there is a transition period between choosing brands they grew up with for familiarity and discovering brands with the quality and values they connect with most. The latter is becoming increasingly important for all brands to be aware of, because the #1 trait consumers value in brands today is
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