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A Color Rush Retrospective: Nike’s Bold Step into the NFL and the Plan to Save Thursday Night Football
By Riley Galvan Account Executive Photo courtesy of US Nike Football In 2015, Nike launched an ambitious campaign to reimagine the uniforms of every NFL franchise. Dubbed the “Color Rush,” the iconic apparel company designed monochromatic threads for the entire league, embracing bold colors as they pushed the NFL into football fashion future. The promotion endured a three - year lifespan marked by controversy. While the Color Rush ended in 2018, its contentious legacy is more
Jan 8
Skims x Nike: A Collaboration Dominating the Athleisure Industry
By Seldy Schiff Branding Executive When Skims and Nike announced their collaboration , it felt very fitting. Nike is one of the biggest names in sports and Skims has taken over athleisure. Both brands already dominate their own respective fields, but together they found a way to grab even more attention. Their campaign highlighted female athletes from schools like UCLA and University of Southern California (USC) at the center, which to me, is what made the collaboration stand
Jan 7
The Top 3 Pandemic Commercials
By Daniel Crocker, Account Executive. See how brands like Bud Light, Nike, and Amazon captivated consumers with their creative pandemic ads.
May 13, 2021
The Detriment of Shallow Social Justice Brands… and How Without Depth, They’re About to Be In Hot Water
Written by Katharyn MacDonald Account Supervisor As younger generations gain purchasing power, there’s been a shift in what today’s customers are asking for. For college-aged consumers, there is a transition period between choosing brands they grew up with for familiarity and discovering brands with the quality and values they connect with most. The latter is becoming increasingly important for all brands to be aware of, because the #1 trait consumers value in brands today is
Live Oak Management
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