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A Color Rush Retrospective: Nike’s Bold Step into the NFL and the Plan to Save Thursday Night Football
By Riley Galvan Account Executive Photo courtesy of US Nike Football In 2015, Nike launched an ambitious campaign to reimagine the uniforms of every NFL franchise. Dubbed the “Color Rush,” the iconic apparel company designed monochromatic threads for the entire league, embracing bold colors as they pushed the NFL into football fashion future. The promotion endured a three - year lifespan marked by controversy. While the Color Rush ended in 2018, its contentious legacy is more
Jan 8
Skims x Nike: A Collaboration Dominating the Athleisure Industry
By Seldy Schiff Branding Executive When Skims and Nike announced their collaboration , it felt very fitting. Nike is one of the biggest names in sports and Skims has taken over athleisure. Both brands already dominate their own respective fields, but together they found a way to grab even more attention. Their campaign highlighted female athletes from schools like UCLA and University of Southern California (USC) at the center, which to me, is what made the collaboration stand
Jan 7
The Top 3 Pandemic Commercials
By Daniel Crocker, Account Executive. See how brands like Bud Light, Nike, and Amazon captivated consumers with their creative pandemic ads.
May 13, 2021
The Tool Nobody Saw Coming: Fan Edits
By Natalie Morgan Account Executive If you’ve been on TikTok over the past six months, you’ve probably stumbled upon well-crafted videos that combine clips from television shows, movies, or even celebrity interviews. Often, they include precise editing set to a song that perfectly captures the clips on the screen. These videos, known as fan edits, have taken social media by storm. While fan edits have existed on other platforms for years, they often went unnoticed to anyone
Live Oak Management
Quenlin Blackwell Serves Strategy in Creator-Led Media
By Gaby Maldonado Account Executive Internet personality Quenlin Blackwell has found a recipe that works. “ Feeding Starving Celebrities ”, a YouTube series, blends food, fun and trends into content that is both entertaining and strategically smart. By combining humor, comfort foods, and well-known guests, she shows the true reach and influence of creator-led media. So, who exactly is behind this must-watch content? Blackwell is an American influencer, YouTuber, comedian and
Live Oak Management
From Logos to Likes: How Social Media Redefined College Athletics
By Max Berkson Branding Executive College rivalries have expanded from the field into your devices. On your social media platform feeds, brands and logos now take on new forms. Traditions that were blended into school identity and culture now reach millions of viewers in just hours. They have transcended to memes and viral buzzer-beater clips. College sports haven’t been replaced; but rivalries have evolved through a new digital age. Photo courtesy of X Sports nowadays aren’
Live Oak Management
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