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Clinging to the Classics: How Hollywood’s Obsession with Sequels and Adaptations Impacts Consumer Habits
By Kira Hancuff Account Executive Allow me to set a scene for you: it’s 2025, and you are in the toy aisle looking for a gift for your young child. What are your options? Among the coloring books and bracelet-making kits, you also find recent movie merch, like plushies of Lilo and Stitch or Rachel Zegler’s Snow White costume. The year before, there were Moana 2 costumes and Mufasa stuffed animals. The year before that, Halle Bailey’s Little Mermaid dress-up sets. See the
Jan 8
The Detriment of Shallow Social Justice Brands… and How Without Depth, They’re About to Be In Hot Water
Written by Katharyn MacDonald Account Supervisor As younger generations gain purchasing power, there’s been a shift in what today’s customers are asking for. For college-aged consumers, there is a transition period between choosing brands they grew up with for familiarity and discovering brands with the quality and values they connect with most. The latter is becoming increasingly important for all brands to be aware of, because the #1 trait consumers value in brands today is
Live Oak Management
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