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Clinging to the Classics: How Hollywood’s Obsession with Sequels and Adaptations Impacts Consumer Habits
By Kira Hancuff Account Executive Allow me to set a scene for you: it’s 2025, and you are in the toy aisle looking for a gift for your young child. What are your options? Among the coloring books and bracelet-making kits, you also find recent movie merch, like plushies of Lilo and Stitch or Rachel Zegler’s Snow White costume. The year before, there were Moana 2 costumes and Mufasa stuffed animals. The year before that, Halle Bailey’s Little Mermaid dress-up sets. See the
Jan 8
Politics Run on Social Media
Written by John McAllister Media Analytics Executive Photo Courtesy of NY Times article: Can the cool kids get this mayoral candidate elected? This past year, Zohran Mamdani ran for mayor of New York City with little to no experience as an assemblyman representing the Bronx. His opponents were Andrew Cuomo, Eric Adams, and Robert Silwa. One candidate was the governor of New York with rich family ties, another was a former mayor, and another had a strong core audience. Despit
Live Oak Management
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