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Changing the Game: Social Media's Impact on the Olympics
By Emily Selikoff Media Analytics Executive Photo courtesy of www.agilitypr.com The global stage of the Olympic Games was noticeably altered by social media. Social media has allowed the worldwide Games to increase global reach and engagement in ways never seen before. During the 2024 Paris Games, the International Olympic Committee (IOC) reported an increase in digital engagement including likes, comments and shares. There were an estimated 412 billion engagements across 27
Jan 8
Where are the Women on the Field?
Written by Coco Cameron Branding Executive Photo courtesy of Olympics.com . Have you ever turned on your TV to watch the latest sports...
May 6, 2025
How the Tokyo Olympics Redefined Mental Health Conversations for Brands and Media Outlets
Written by Ali Scheinfeld, Account Executive
The 2020 Olympic Games brought mental health to the forefront of the media.
Nov 10, 2021
The Beauty Of Sensory Marketing
By Gianna Pisacreta Account Executive Photo courtesy of Fabric Beauty is no longer sold through a lens of perfection, and as the industry evolves, brands are moving beyond visually flawless campaigns toward something more powerful. Sensory marketing engages the senses and shapes how consumers feel in the presence of a product. The strategy redefines how beauty brands move the focus from what a product is to what it makes you feel. Bridging the gap between the “physical and
Live Oak Management
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