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Changing the Game: Social Media's Impact on the Olympics
By Emily Selikoff Media Analytics Executive Photo courtesy of www.agilitypr.com The global stage of the Olympic Games was noticeably altered by social media. Social media has allowed the worldwide Games to increase global reach and engagement in ways never seen before. During the 2024 Paris Games, the International Olympic Committee (IOC) reported an increase in digital engagement including likes, comments and shares. There were an estimated 412 billion engagements across 27
Jan 8
Where are the Women on the Field?
Written by Coco Cameron Branding Executive Photo courtesy of Olympics.com . Have you ever turned on your TV to watch the latest sports...
May 6, 2025
How the Tokyo Olympics Redefined Mental Health Conversations for Brands and Media Outlets
Written by Ali Scheinfeld, Account Executive
The 2020 Olympic Games brought mental health to the forefront of the media.
Nov 10, 2021
The Detriment of Shallow Social Justice Brands… and How Without Depth, They’re About to Be In Hot Water
Written by Katharyn MacDonald Account Supervisor As younger generations gain purchasing power, there’s been a shift in what today’s customers are asking for. For college-aged consumers, there is a transition period between choosing brands they grew up with for familiarity and discovering brands with the quality and values they connect with most. The latter is becoming increasingly important for all brands to be aware of, because the #1 trait consumers value in brands today is
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