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The Tool Nobody Saw Coming: Fan Edits
By Natalie Morgan Account Executive If you’ve been on TikTok over the past six months, you’ve probably stumbled upon well-crafted videos that combine clips from television shows, movies, or even celebrity interviews. Often, they include precise editing set to a song that perfectly captures the clips on the screen. These videos, known as fan edits, have taken social media by storm. While fan edits have existed on other platforms for years, they often went unnoticed to anyone
Apr 27
The Detriment of Shallow Social Justice Brands… and How Without Depth, They’re About to Be In Hot Water
Written by Katharyn MacDonald Account Supervisor As younger generations gain purchasing power, there’s been a shift in what today’s customers are asking for. For college-aged consumers, there is a transition period between choosing brands they grew up with for familiarity and discovering brands with the quality and values they connect with most. The latter is becoming increasingly important for all brands to be aware of, because the #1 trait consumers value in brands today is
Live Oak Management
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