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Beyond the Scoreboard: Why Mascots Matter for Sport Branding
By Zaya Martin Creative Member Cheering for your favorite sports team at their home stadium or field is an exhilarating experience. Attending a sporting event in person creates a unique atmosphere that cannot be matched by watching in the comfort of your own home. What makes these events so special are the goofy, most enthusiastic fans out of everyone in the stands: the mascots. Mascots have huge personalities and are uniquely personified depictions of the team as a whole.
Jan 8
Three Ways New Brands Can Break the Social Media Echo Chamber
By Emma Luckman Account Executive For the majority of rising small businesses, breaking through to customers can be increasingly difficult. You aren’t just competing with other small businesses but also the big giants of your industry that entirely monopolize social media algorithms. The biases of different social media platform algorithms can cause significant struggles for small brands attempting to boost their content. These platforms are designed to show users what they
Live Oak Management
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