By Max Berkson Branding Executive College rivalries have expanded from the field into your devices. On your social media platform feeds, brands and logos now take on new forms. Traditions that were blended into school identity and culture now reach millions of viewers in just hours. They have transcended to memes and viral buzzer-beater clips. College sports haven’t been replaced; but rivalries have evolved through a new digital age. Photo courtesy of X Sports nowadays aren’

By Zaya Martin Creative Member Cheering for your favorite sports team at their home stadium or field is an exhilarating experience. Attending a sporting event in person creates a unique atmosphere that cannot be matched by watching in the comfort of your own home. What makes these events so special are the goofy, most enthusiastic fans out of everyone in the stands: the mascots. Mascots have huge personalities and are uniquely personified depictions of the team as a whole.

Written by Alex Fernandez, Account Executive For the longest time, sports media remained local, specific to the area in which the media...

Written by Jacob Meyers, Media Analytics Executive Learn about how media analytics fits into the world of sports