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Beyond the Scoreboard: Why Mascots Matter for Sport Branding
By Zaya Martin Creative Member Cheering for your favorite sports team at their home stadium or field is an exhilarating experience. Attending a sporting event in person creates a unique atmosphere that cannot be matched by watching in the comfort of your own home. What makes these events so special are the goofy, most enthusiastic fans out of everyone in the stands: the mascots. Mascots have huge personalities and are uniquely personified depictions of the team as a whole.
Jan 8
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