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A Color Rush Retrospective: Nike’s Bold Step into the NFL and the Plan to Save Thursday Night Football
By Riley Galvan Account Executive Photo courtesy of US Nike Football In 2015, Nike launched an ambitious campaign to reimagine the uniforms of every NFL franchise. Dubbed the “Color Rush,” the iconic apparel company designed monochromatic threads for the entire league, embracing bold colors as they pushed the NFL into football fashion future. The promotion endured a three - year lifespan marked by controversy. While the Color Rush ended in 2018, its contentious legacy is more
Jan 7
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