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Team Conrad vs Team Jeremiah: The Power of Picking Sides
Written by Emily Beauvais Account Executive Photo courtesy of IMBd The past few summers, millions of fans have tuned in to The Summer I Turned Pretty, created by Jenny Han . As of Sept. 25, the show ranked as the No. 5 most popular show online and the No. 1 most popular TV show on Amazon . While the beach houses and love triangles make the show entertaining, the real reason it has climbed the charts is the debate dividing the internet: Team Conrad vs. Team Jeremiah. Viewers –
Nov 19, 2025


How to Make the Most of User-Generated Content
Written by Annabel Hennessy
Here's how to take advantage of User-generated content, the most useful part of any brand's social media
Mar 30, 2022


The Beauty Of Sensory Marketing
By Gianna Pisacreta Account Executive Photo courtesy of Fabric Beauty is no longer sold through a lens of perfection, and as the industry evolves, brands are moving beyond visually flawless campaigns toward something more powerful. Sensory marketing engages the senses and shapes how consumers feel in the presence of a product. The strategy redefines how beauty brands move the focus from what a product is to what it makes you feel. Bridging the gap between the “physical and

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