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Game Face On: The Communications Strategy Behind the Maybelline Women’s Lacrosse League
Written by Jamie Fardin Account Executive Photo courtesy of PR Newswire Women’s lacrosse is one of the fastest-growing sports in North America, but until recently, professional players lacked the spotlight they deserved. That changed in 2025 with a groundbreaking announcement: Maybelline became the inaugural title sponsor of the Women’s Lacrosse League (WLL) , transforming the competition into the Maybelline Women’s Lacrosse League. This move marked a defining moment not only
Dec 19, 2025
The Detriment of Shallow Social Justice Brands… and How Without Depth, They’re About to Be In Hot Water
Written by Katharyn MacDonald Account Supervisor As younger generations gain purchasing power, there’s been a shift in what today’s customers are asking for. For college-aged consumers, there is a transition period between choosing brands they grew up with for familiarity and discovering brands with the quality and values they connect with most. The latter is becoming increasingly important for all brands to be aware of, because the #1 trait consumers value in brands today is
Live Oak Management
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