Influencers and Celebrities: Their Role in Marketing
By Elizabeth Cameron If you've ever been influenced by a TikTok or a celebrity endorsement to purchase a product, you would not be the first
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- Apr 21, 2022
To Boost or Not to Boost: The Pros and Cons of Paid Social Media Posts
Written by Katelyn Litvan. Examining how companies can avoid over or under boosting their posts in order to maximize customer engagement
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- Nov 22, 2021
The Importance of Media Analytics in Sports
Written by Jacob Meyers, Media Analytics Executive
Learn about how media analytics fits into the world of sports
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- Nov 12, 2021
How Elon Survivor Made Me A Better Marketer
Written by Dominique Rousseau, Account Executive
How I Outwit, Outplayed, and Outmarketed my opponents using my communications background.
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- Nov 10, 2021
From TV to TikTok: How Video Marketing Impacts a Campaign
Written by Hayley Loftus, Creative Content Producer
Dive into the world of video marketing!
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- May 3, 2021
Super Bowl Campaigns in the COVID-19 Era: How Did the Influence Shift?
By Lauren Gibbons-Neff. From the pandemic to social injustices, organizations had to choose the best messaging during the 2021 Super Bowl.
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