top of page

Search

May 13, 2022
Influencers and Celebrities: Their Role in Marketing
By Elizabeth Cameron If you've ever been influenced by a TikTok or a celebrity endorsement to purchase a product, you would not be the first
657 views

Apr 21, 2022
To Boost or Not to Boost: The Pros and Cons of Paid Social Media Posts
Written by Katelyn Litvan. Examining how companies can avoid over or under boosting their posts in order to maximize customer engagement
25 views
Nov 22, 2021
The Importance of Media Analytics in Sports
Written by Jacob Meyers, Media Analytics Executive
Learn about how media analytics fits into the world of sports
47 views

Nov 12, 2021
How Elon Survivor Made Me A Better Marketer
Written by Dominique Rousseau, Account Executive
How I Outwit, Outplayed, and Outmarketed my opponents using my communications background.
86 views

Nov 10, 2021
From TV to TikTok: How Video Marketing Impacts a Campaign
Written by Hayley Loftus, Creative Content Producer
Dive into the world of video marketing!
11 views


May 3, 2021
Super Bowl Campaigns in the COVID-19 Era: How Did the Influence Shift?
By Lauren Gibbons-Neff. From the pandemic to social injustices, organizations had to choose the best messaging during the 2021 Super Bowl.
28 views
bottom of page