Influencers and Celebrities: Their Role in Marketing
By Elizabeth Cameron If you've ever been influenced by a TikTok or a celebrity endorsement to purchase a product, you would not be the first
Influencers and Celebrities: Their Role in Marketing
To Boost or Not to Boost: The Pros and Cons of Paid Social Media Posts
The Importance of Media Analytics in Sports
How Elon Survivor Made Me A Better Marketer
From TV to TikTok: How Video Marketing Impacts a Campaign
Super Bowl Campaigns in the COVID-19 Era: How Did the Influence Shift?