By Natalie Morgan Account Executive If you’ve been on TikTok over the past six months, you’ve probably stumbled upon well-crafted videos that combine clips from television shows, movies, or even celebrity interviews. Often, they include precise editing set to a song that perfectly captures the clips on the screen. These videos, known as fan edits, have taken social media by storm. While fan edits have existed on other platforms for years, they often went unnoticed to anyone

By Elizabeth Cameron If you've ever been influenced by a TikTok or a celebrity endorsement to purchase a product, you would not be the first

Written by Katelyn Litvan. Examining how companies can avoid over or under boosting their posts in order to maximize customer engagement

Written by Jacob Meyers, Media Analytics Executive Learn about how media analytics fits into the world of sports

Written by Dominique Rousseau, Account Executive How I Outwit, Outplayed, and Outmarketed my opponents using my communications background.

Written by Hayley Loftus, Creative Content Producer Dive into the world of video marketing!

By Lauren Gibbons-Neff. From the pandemic to social injustices, organizations had to choose the best messaging during the 2021 Super Bowl.