May 13Influencers and Celebrities: Their Role in MarketingBy Elizabeth Cameron If you've ever been influenced by a TikTok or a celebrity endorsement to purchase a product, you would not be the first
Apr 21To Boost or Not to Boost: The Pros and Cons of Paid Social Media PostsWritten by Katelyn Litvan. Examining how companies can avoid over or under boosting their posts in order to maximize customer engagement
Nov 22, 2021The Importance of Media Analytics in SportsWritten by Jacob Meyers, Media Analytics Executive Learn about how media analytics fits into the world of sports
Nov 12, 2021How Elon Survivor Made Me A Better MarketerWritten by Dominique Rousseau, Account Executive How I Outwit, Outplayed, and Outmarketed my opponents using my communications background.
Nov 10, 2021From TV to TikTok: How Video Marketing Impacts a CampaignWritten by Hayley Loftus, Creative Content Producer Dive into the world of video marketing!
May 3, 2021Super Bowl Campaigns in the COVID-19 Era: How Did the Influence Shift?By Lauren Gibbons-Neff. From the pandemic to social injustices, organizations had to choose the best messaging during the 2021 Super Bowl.