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    Influencers and Celebrities: Their Role in Marketing
    • May 13

    Influencers and Celebrities: Their Role in Marketing

    By Elizabeth Cameron If you've ever been influenced by a TikTok or a celebrity endorsement to purchase a product, you would not be the first
    3 views
    To Boost or Not to Boost: The Pros and Cons of Paid Social Media Posts
    • Apr 21

    To Boost or Not to Boost: The Pros and Cons of Paid Social Media Posts

    Written by Katelyn Litvan. Examining how companies can avoid over or under boosting their posts in order to maximize customer engagement
    11 views
    • Nov 22, 2021

    The Importance of Media Analytics in Sports

    Written by Jacob Meyers, Media Analytics Executive Learn about how media analytics fits into the world of sports
    18 views
    How Elon Survivor Made Me A Better Marketer
    • Nov 12, 2021

    How Elon Survivor Made Me A Better Marketer

    Written by Dominique Rousseau, Account Executive How I Outwit, Outplayed, and Outmarketed my opponents using my communications background.
    73 views
    From TV to TikTok: How Video Marketing Impacts a Campaign
    • Nov 10, 2021

    From TV to TikTok: How Video Marketing Impacts a Campaign

    Written by Hayley Loftus, Creative Content Producer Dive into the world of video marketing!
    3 views
    Super Bowl Campaigns in the COVID-19 Era: How Did the Influence Shift?
    • May 3, 2021

    Super Bowl Campaigns in the COVID-19 Era: How Did the Influence Shift?

    By Lauren Gibbons-Neff. From the pandemic to social injustices, organizations had to choose the best messaging during the 2021 Super Bowl.
    24 views

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