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Influencers and Celebrities: Their Role in Marketing
By Elizabeth Cameron If you've ever been influenced by a TikTok or a celebrity endorsement to purchase a product, you would not be the first
May 13, 2022
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To Boost or Not to Boost: The Pros and Cons of Paid Social Media Posts
Written by Katelyn Litvan. Examining how companies can avoid over or under boosting their posts in order to maximize customer engagement
Apr 21, 2022
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The Importance of Media Analytics in Sports
Written by Jacob Meyers, Media Analytics Executive
Learn about how media analytics fits into the world of sports
Nov 22, 2021
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How Elon Survivor Made Me A Better Marketer
Written by Dominique Rousseau, Account Executive
How I Outwit, Outplayed, and Outmarketed my opponents using my communications background.
Nov 12, 2021
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From TV to TikTok: How Video Marketing Impacts a Campaign
Written by Hayley Loftus, Creative Content Producer
Dive into the world of video marketing!
Nov 10, 2021
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Super Bowl Campaigns in the COVID-19 Era: How Did the Influence Shift?
By Lauren Gibbons-Neff. From the pandemic to social injustices, organizations had to choose the best messaging during the 2021 Super Bowl.
May 3, 2021
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