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The Detriment of Shallow Social Justice Brands… and How Without Depth, They’re About to Be In Hot Water
Written by Katharyn MacDonald Account Supervisor As younger generations gain purchasing power, there’s been a shift in what today’s customers are asking for. For college-aged consumers, there is a transition period between choosing brands they grew up with for familiarity and discovering brands with the quality and values they connect with most. The latter is becoming increasingly important for all brands to be aware of, because the #1 trait consumers value in brands today is
6 hours ago


DIY Publishing: The Freedom Zines Give
By Paige Millard Creative Member The United States constantly wrestles with the First Amendment . We’ve seen this in modern contexts, such as banning books in schools, the biased suspension of late-night shows, and ongoing debates on what kinds of speech are protected. Through all of this, one form of communication remains free: the zine. While newspapers answer to advertisers, and content creators worry about being shadow banned, zine makers have the golden ticket in the c
Jan 7


How Brands Can Win or Lose Customers in Seconds: The Power of First Impressions
Written by Ethan Wilshinsky Creative Member Photo courtesy of Pexels. They say you never get a second chance to make a first impression,...
Apr 17, 2025


The Detriment of Shallow Social Justice Brands… and How Without Depth, They’re About to Be In Hot Water
Written by Katharyn MacDonald Account Supervisor As younger generations gain purchasing power, there’s been a shift in what today’s customers are asking for. For college-aged consumers, there is a transition period between choosing brands they grew up with for familiarity and discovering brands with the quality and values they connect with most. The latter is becoming increasingly important for all brands to be aware of, because the #1 trait consumers value in brands today is

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