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From Center to Celebrity: How Jason Kelce became a Social Media Powerhouse
By Cassidy Barasch Creative Member There are Eagles players who come and go, and then there’s Jason Kelce — someone who feels like the heartbeat of Philadelphia. Sure, he’s one of the best centers ever to line up in the NFL, but Kelce’s rise into a full-blown cultural icon shows how much larger his impact is beyond just football. And for us Eagles fans, watching it all unfold on social media has been nothing short of amazing. Photo Courtesy of Wikimedia Commons We all remembe
Jan 7
The Detriment of Shallow Social Justice Brands… and How Without Depth, They’re About to Be In Hot Water
Written by Katharyn MacDonald Account Supervisor As younger generations gain purchasing power, there’s been a shift in what today’s customers are asking for. For college-aged consumers, there is a transition period between choosing brands they grew up with for familiarity and discovering brands with the quality and values they connect with most. The latter is becoming increasingly important for all brands to be aware of, because the #1 trait consumers value in brands today is
Live Oak Management
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