From Center to Celebrity: How Jason Kelce became a Social Media Powerhouse

By Cassidy Barasch

Creative Member

There are Eagles players who come and go, and then there’s Jason Kelce — someone who feels like the heartbeat of Philadelphia. Sure, he’s one of the best centers ever to line up in the NFL, but Kelce’s rise into a full-blown cultural icon shows how much larger his impact is beyond just football. And for us Eagles fans, watching it all unfold on social media has been nothing short of amazing.

Photo courtesy of Philadelphia Magazine

We all remember where it started: the Super Bowl parade speech. Dressed head to toe in Mummers Parade gear–a traditional New Year's Day event in Philadelphia where thousands of people in elaborate costumes march down Broad Street featuring bright colors, sequins, and feathers–Kelce let it fly, calling out the doubters and firing up a city that lives for that kind of passion. That clip went viral instantly, and honestly, it still gives me chills. From there, Kelce’s personality became part of the Eagles’ brand. The team’s social media does a great job pushing out Mic'd-up clips, sideline moments, and those raw, funny interviews that remind you why we love him. 

But what makes Kelce stand out is that it’s not just about him — it’s about family and community. His wife, Kylie Kelce, has become a Philly fan favorite in her own right. Whether she’s showing up in the Kelce documentary or keeping Jason in check during interviews, she gives us this behind-the-scenes look that makes the whole Kelce family feel like our neighbors.

And then there’s the way Jason uses his platform for good. He’s been a huge supporter of the Eagles Autism Foundation, raising money and awareness for a cause that hits close to home for so many families. Seeing him lend his name and energy to that campaign proves he’s more than just a player — he’s part of what makes Philly special.

Of course, you can’t talk about Jason Kelce without mentioning his holiday side hustle. The “Philly Specials” Christmas album, recorded with the offensive line, went absolutely viral when it was released. Clips of Kelce singing blew up on TikTok and Instagram, and for a minute there, it felt like half the city was blasting it on repeat. It wasn’t just a fun gimmick — it showed how much joy players like Jason Kelce, Lane Johnson, and Jordan Mailata bring to the community.

Jason Kelce is a Philadelphia Eagles legend, but he’s also become something bigger: a Philly folk hero. Between the emotional speeches, the family moments, the autism campaign, and even a Christmas album, Kelce embodies everything that makes this city tick. Authenticity, grit, and heart — no algorithm can fake that.