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Quenlin Blackwell Serves Strategy in Creator-Led Media
By Gaby Maldonado Account Executive Internet personality Quenlin Blackwell has found a recipe that works. “ Feeding Starving Celebrities ”, a YouTube series, blends food, fun and trends into content that is both entertaining and strategically smart. By combining humor, comfort foods, and well-known guests, she shows the true reach and influence of creator-led media. So, who exactly is behind this must-watch content? Blackwell is an American influencer, YouTuber, comedian and
Jan 8
From A-List to Ad-List: How Celebrity Brands Advertise Differently
Photo courtesy of People.com . Written by Sydney Michel Media Analytics Executive In today’s marketing world, celebrity brands aren’t...
Mar 11, 2025
Influencers and Celebrities: Their Role in Marketing
By Elizabeth Cameron If you've ever been influenced by a TikTok or a celebrity endorsement to purchase a product, you would not be the first
May 13, 2022
The Detriment of Shallow Social Justice Brands… and How Without Depth, They’re About to Be In Hot Water
Written by Katharyn MacDonald Account Supervisor As younger generations gain purchasing power, there’s been a shift in what today’s customers are asking for. For college-aged consumers, there is a transition period between choosing brands they grew up with for familiarity and discovering brands with the quality and values they connect with most. The latter is becoming increasingly important for all brands to be aware of, because the #1 trait consumers value in brands today is
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