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Changing the Game: Social Media's Impact on the Olympics
By Emily Selikoff Media Analytics Executive Photo courtesy of www.agilitypr.com The global stage of the Olympic Games was noticeably altered by social media. Social media has allowed the worldwide Games to increase global reach and engagement in ways never seen before. During the 2024 Paris Games, the International Olympic Committee (IOC) reported an increase in digital engagement including likes, comments and shares. There were an estimated 412 billion engagements across 27
Jan 8
Trouble in Parent Paradise: How New Child Protection Laws in California have Family Vloggers Fleeing the State
Written by Kate Harbour Media Analytics Executive Photo courtesy of tubebuddy.com . Family content has been a staple of the YouTube...
Apr 22, 2025
Less is More: How Brands are Finding Advertising Success in “Micro-Influencers”
Written by Lyda Cosgrove Creative Member Photo courtesy of Pexels. As if there aren’t enough influencers flooding our social media feeds...
Apr 10, 2025
Recycling Video Content: How to Create More for Social Media
Written by Jazmin Bender, Creative Content Producer
Make filming and editing videos worth your time by repurposing content for platforms!
Apr 20, 2021
Three Ways New Brands Can Break the Social Media Echo Chamber
By Emma Luckman Account Executive For the majority of rising small businesses, breaking through to customers can be increasingly difficult. You aren’t just competing with other small businesses but also the big giants of your industry that entirely monopolize social media algorithms. The biases of different social media platform algorithms can cause significant struggles for small brands attempting to boost their content. These platforms are designed to show users what they
Live Oak Management
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