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Changing the Game: Social Media's Impact on the Olympics
By Emily Selikoff Media Analytics Executive Photo courtesy of www.agilitypr.com The global stage of the Olympic Games was noticeably altered by social media. Social media has allowed the worldwide Games to increase global reach and engagement in ways never seen before. During the 2024 Paris Games, the International Olympic Committee (IOC) reported an increase in digital engagement including likes, comments and shares. There were an estimated 412 billion engagements across 27
Jan 8


Trouble in Parent Paradise: How New Child Protection Laws in California have Family Vloggers Fleeing the State
Written by Kate Harbour Media Analytics Executive Photo courtesy of tubebuddy.com . Family content has been a staple of the YouTube...
Apr 22, 2025


Less is More: How Brands are Finding Advertising Success in “Micro-Influencers”
Written by Lyda Cosgrove Creative Member Photo courtesy of Pexels. As if there aren’t enough influencers flooding our social media feeds...
Apr 10, 2025


Recycling Video Content: How to Create More for Social Media
Written by Jazmin Bender, Creative Content Producer
Make filming and editing videos worth your time by repurposing content for platforms!
Apr 20, 2021
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