top of page
Search
The Detriment of Shallow Social Justice Brands… and How Without Depth, They’re About to Be In Hot Water
Written by Katharyn MacDonald Account Supervisor As younger generations gain purchasing power, there’s been a shift in what today’s customers are asking for. For college-aged consumers, there is a transition period between choosing brands they grew up with for familiarity and discovering brands with the quality and values they connect with most. The latter is becoming increasingly important for all brands to be aware of, because the #1 trait consumers value in brands today is
Jun 24
Should Advertisers Incorporate Brain Rot into their Marketing?
Written by Talula Martin Media Analytics Executive Photo courtesy of TikTok.com . As Generation Z enters the workforce and the oldest of...
Apr 3, 2025
How Brands Can Utilize Tik Tok to Effectively Communicate to their Audiences
Written by Erin Foley, Account Executive
Learn how brands can effectively communicate with their audience to be the next big #trend.
Oct 25, 2021
The Detriment of Shallow Social Justice Brands… and How Without Depth, They’re About to Be In Hot Water
Written by Katharyn MacDonald Account Supervisor As younger generations gain purchasing power, there’s been a shift in what today’s customers are asking for. For college-aged consumers, there is a transition period between choosing brands they grew up with for familiarity and discovering brands with the quality and values they connect with most. The latter is becoming increasingly important for all brands to be aware of, because the #1 trait consumers value in brands today is
Live Oak Management
bottom of page