Written by John McAllister Media Analytics Executive Photo Courtesy of NY Times article: Can the cool kids get this mayoral candidate elected? This past year, Zohran Mamdani ran for mayor of New York City with little to no experience as an assemblyman representing the Bronx. His opponents were Andrew Cuomo, Eric Adams, and Robert Silwa. One candidate was the governor of New York with rich family ties, another was a former mayor, and another had a strong core audience. Despit

By Evie Benson Account Executive When you open social media, how long does it take you to read or see a violent, uncensored image or video? Once you see something, you can’t unsee it. I’ll admit it: I have gone down the TikTok rabbit hole of watching police bodycam footage of arrests. At times, though, I come across a video that is more than a “funny” traffic stop. Instead, I am watching, along with millions of others, possibly the worst moment of someone's life. It is unde

Written by Greta Cunningham, Account Executive The year is 2018: the Philadelphia Eagles have just won their first Super Bowl; "God's...

Written by Molly Montville, Account Executive Social Media is the main source of connection for teens and young adults, but at what cost?

By Victoria Walton, Account Executive. Is Tik Tok becoming more popular than Instagram?