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From Fun to Hazardous: The Communication Risks of Influential Voices Endorsing Conspiracy Theories
By Laci Ram Media Analytics Executive Photo courtesy of The Independent The theories of a fake moon landing or flat earth are familiar to many. However, when do these theories shift from harmless speculation to dangerous? In recent years, conspiracy theories were linked to shootings, a Capitol insurrection, and even the loss of life in the United States. These alarming incidents reveal a grim reality: conspiracies can dangerously manifest into acts of terror, endangering coun
Jan 8
The Beauty Of Sensory Marketing
By Gianna Pisacreta Account Executive Photo courtesy of Fabric Beauty is no longer sold through a lens of perfection, and as the industry evolves, brands are moving beyond visually flawless campaigns toward something more powerful. Sensory marketing engages the senses and shapes how consumers feel in the presence of a product. The strategy redefines how beauty brands move the focus from what a product is to what it makes you feel. Bridging the gap between the “physical and
Live Oak Management
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