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From Fun to Hazardous: The Communication Risks of Influential Voices Endorsing Conspiracy Theories
By Laci Ram Media Analytics Executive Photo courtesy of The Independent The theories of a fake moon landing or flat earth are familiar to many. However, when do these theories shift from harmless speculation to dangerous? In recent years, conspiracy theories were linked to shootings, a Capitol insurrection, and even the loss of life in the United States. These alarming incidents reveal a grim reality: conspiracies can dangerously manifest into acts of terror, endangering coun
Jan 8


How Public Relations Has Been Misinterpreted
Written by Ally Sheridan. How Public Relations Has Been Misinterpreted
May 2, 2022


How Covid-19 Changed the Way we Communicate About Health and Healthcare
Written by Sophia Many. Did the Covid-19 pandemic change the framework for communicating about healthcare?
Apr 21, 2022


Three Ways New Brands Can Break the Social Media Echo Chamber
By Emma Luckman Account Executive For the majority of rising small businesses, breaking through to customers can be increasingly difficult. You aren’t just competing with other small businesses but also the big giants of your industry that entirely monopolize social media algorithms. The biases of different social media platform algorithms can cause significant struggles for small brands attempting to boost their content. These platforms are designed to show users what they

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