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From Fun to Hazardous: The Communication Risks of Influential Voices Endorsing Conspiracy Theories
By Laci Ram Media Analytics Executive Photo courtesy of The Independent The theories of a fake moon landing or flat earth are familiar to many. However, when do these theories shift from harmless speculation to dangerous? In recent years, conspiracy theories were linked to shootings, a Capitol insurrection, and even the loss of life in the United States. These alarming incidents reveal a grim reality: conspiracies can dangerously manifest into acts of terror, endangering coun
Jan 8
How Public Relations Has Been Misinterpreted
Written by Ally Sheridan. How Public Relations Has Been Misinterpreted
May 2, 2022
How Covid-19 Changed the Way we Communicate About Health and Healthcare
Written by Sophia Many. Did the Covid-19 pandemic change the framework for communicating about healthcare?
Apr 21, 2022
The Detriment of Shallow Social Justice Brands… and How Without Depth, They’re About to Be In Hot Water
Written by Katharyn MacDonald Account Supervisor As younger generations gain purchasing power, there’s been a shift in what today’s customers are asking for. For college-aged consumers, there is a transition period between choosing brands they grew up with for familiarity and discovering brands with the quality and values they connect with most. The latter is becoming increasingly important for all brands to be aware of, because the #1 trait consumers value in brands today is
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