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Addison Rae: The Pop Star We Didn’t See Coming
By Luca Sever Creative Member When you think of a pop icon, Addison Rae may not be the first person who comes to mind. However, she’s quickly redefining herself as one of pop’s most intriguing rising stars. Addison Rae was once a popular TikTok star, creating videos alongside other members of the content group The Hype House, including Charlie D’Amelio, Josh Richards, and other influencers. While many of them have also attempted to launch music careers–some successfully and s
Jan 8
The Detriment of Shallow Social Justice Brands… and How Without Depth, They’re About to Be In Hot Water
Written by Katharyn MacDonald Account Supervisor As younger generations gain purchasing power, there’s been a shift in what today’s customers are asking for. For college-aged consumers, there is a transition period between choosing brands they grew up with for familiarity and discovering brands with the quality and values they connect with most. The latter is becoming increasingly important for all brands to be aware of, because the #1 trait consumers value in brands today is
Live Oak Management
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