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All it Takes is Honesty: How TikTok Influencers are changing what it means to “Be Real.”
Written by Ayla Brongo
Tik Tok is here to stay, and here's how influencers are reimagining what it means to be authentic
Mar 31, 2022


From TV to TikTok: How Video Marketing Impacts a Campaign
Written by Hayley Loftus, Creative Content Producer
Dive into the world of video marketing!
Nov 10, 2021


Politics Run on Social Media
Written by John McAllister Media Analytics Executive Photo Courtesy of NY Times article: Can the cool kids get this mayoral candidate elected? This past year, Zohran Mamdani ran for mayor of New York City with little to no experience as an assemblyman representing the Bronx. His opponents were Andrew Cuomo, Eric Adams, and Robert Silwa. One candidate was the governor of New York with rich family ties, another was a former mayor, and another had a strong core audience. Despit

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