Graphic designers are in high demand due to the rise of social media. Social media is a digital platform that allows people to share and communicate information to the public. Social media allows individuals to share content like messages, opinions, events, photos, videos, and graphics within seconds. Being able to share real-time content whenever people want has transformed the way people live and the way they do business.
Businesses joining social media have increased. Due to companies being able to post advertisements and content about their products or the ones of their clients has become a strategic way to expand their networks and customers.
Business having social media is when graphic designers come into play. Many of these businesses hire graphic designers to make the social content that they post for the public to view. It is not just about advertisements. Many enterprises want graphic designers to produce logos, product packaging, displays and production, and motion graphics to catch the eyes of the public to increase their followers.
Businesses gain followers by how interactive, and presentable their social media is, so it is imperative to use graphic designers to help produce creative visual content. Having appealing content on your media to pull viewers in ultimately increases not only a more substantial following but sales and revenue of your business if the users are satisfied by how your social media works or how it looks than they will most likely come back.
Social media is not just helping business; it is providing more jobs for graphic designers because users will demand more content more frequently once they follow a company. According to the United States of Bureau of Labor Statistics art and design workers, such as graphic designers, are projected to add 342,500 new jobs between 2010 and 2020, a growth rate of 12.6 percent.
Social media is always evolving, growing, and changing, which might contribute to this growth of job openings for graphic designers. According to Statistia in 2019, it is estimated that there will be around 2.77 billion social media users around the world, up from 2.46 billion in 2017. The increase of social media users does not look like is it going to stop any time soon. The numbers have been steadily increasing since 2010. The rise of social media increases in the digital marketing world ensuring that there will always be a need for graphic designers. If you are creative and unsure of what you want to do with your life, you might want to look into graphic design because the profession is just going to keep growing with the growth of technology.
Written by Madison Burress, Creative Content Producer