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Music Industry Communications: Why Rodrigo’s “Sour” had such “Sweet” Success
Written by Anna Thompson, Account Executive
At only 18 years old, pop star Olivia Rodrigo has already taken the world by storm. Here’s why.
Nov 13, 2021


Selling the Product: The Importance of Packaging in Design
Written by Kayla Shaw, Creative Content Producer
Great design goes a step further. Discover why brand packaging can make or break a product.
Nov 13, 2021


How Elon Survivor Made Me A Better Marketer
Written by Dominique Rousseau, Account Executive
How I Outwit, Outplayed, and Outmarketed my opponents using my communications background.
Nov 12, 2021


The Hospital for Sick Children: SickKids vs The Greatest Challenge in Child Health
Written by Maria Torres Monteverde, Account Executive
Commercial spot shares a look at the realities SickKids patients and staff face daily.
Nov 12, 2021


How the Met Gala Became a Social Branding Platform
Written by Ashley Stanbro, Creative Content Producer
The Met Gala: an elaborate display of haute couture or a branding popularity contest?
Nov 11, 2021


My Favorite CSR Campaign: Inglorious Fruits and Vegetables
Written by Natalie Iammarino, Account Executive
Learn about Intermarchè’s successful CSR campaign that reduced food waste.
Nov 11, 2021


How Playlisting is Replacing Traditional Promotion for Music
Written by Keith Montena, Account Executive
Learn more about how streaming is changing the world of music!
Nov 11, 2021


How Companies Can Use Brandwatch to Further Social Listening Skills
Written by Grace Tiedge, Media Analytics Executive
Understand how to get better results and find new market opportunities for your brand!
Nov 11, 2021


Can Micro-Influencers' Power Boost Your Business in 2021?
Written by Micaela Ryan, Creative Content Producer
Can Micro-Influencers' power boost your business in 2021?
Nov 11, 2021


How the Tokyo Olympics Redefined Mental Health Conversations for Brands and Media Outlets
Written by Ali Scheinfeld, Account Executive
The 2020 Olympic Games brought mental health to the forefront of the media.
Nov 10, 2021


The Growing Importance of UX Design
Written by Ilona Perry, Creative Content Producer
Learn about the importance of UX Design and the role it played in transforming Airbnb!
Nov 10, 2021


From TV to TikTok: How Video Marketing Impacts a Campaign
Written by Hayley Loftus, Creative Content Producer
Dive into the world of video marketing!
Nov 10, 2021


The Revival of Analog Photography: Why Some Photographers are Returning to Film
Written by Patrick Hanrahan, Creative Content Producer
Why are so many photographers hanging up their digital cameras for film cameras?
Nov 8, 2021


Starbucks and its International Public Relations in France
By: Anelisa Holder, Account Executive Starbucks is a multinational company that has over 32,000 locations in 80 countries around the...
Nov 2, 2021


Put Your Colors on Mute: Why Vibrant Colors Are Out and Muted Colors Are In
Written by Ben Harriton, Creative Content Producer
Bring comfort into your designs with a muted color palette.
Nov 2, 2021


Environmental CSR – Making a Difference, or an Act for Shareholders?
Written by William Wood, Account Executive
Companies invest in projects to combat global warming, but are they making a difference?
Nov 1, 2021


How to do Social Media Marketing on a Budget
Written by Tyler Oldham, Creative Content Producer
Learn how to utilize analytics to grow your reach and engagement, completely free!
Nov 1, 2021


The Impact of Social Media on Mental Health: What We Can Learn and How We Can Help
Written by Molly Montville, Account Executive
Social Media is the main source of connection for teens and young adults, but at what cost?
Oct 28, 2021


Netflix's "Clickbait" and Dangers of the Circulation of Viral Content Online
Written by Lauren Keating, Account Executive
Have you seen Netflix's Clickbait? We sure have–and it's WILD!
Oct 28, 2021


How to Get (and Succeed in) Communications Internships
Written by Grace Hallowell, Account Executive
Having trouble finding an internship during these crazy times? You’re not the only one.
Oct 27, 2021
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