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How Brands Can Win or Lose Customers in Seconds: The Power of First Impressions
Written by Ethan Wilshinsky Creative Member Photo courtesy of Pexels. They say you never get a second chance to make a first impression,...
Apr 17, 2025


Why Some Brands Shine More than Others: The Beacon Brand Effect
Written by Avery McLeod Creative Member Photo courtesy of Apple. Out of the billions of brands populating the market, only a select few...
Apr 1, 2025


Color Psychology in Branding
Written by Taylor Radney Account Executive What comes to mind when you see The Golden Arches? How about a silver apple icon or a red can?...
Mar 13, 2025


Politics Run on Social Media
Written by John McAllister Media Analytics Executive Photo Courtesy of NY Times article: Can the cool kids get this mayoral candidate elected? This past year, Zohran Mamdani ran for mayor of New York City with little to no experience as an assemblyman representing the Bronx. His opponents were Andrew Cuomo, Eric Adams, and Robert Silwa. One candidate was the governor of New York with rich family ties, another was a former mayor, and another had a strong core audience. Despit

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