Written by Molly Lorden Account Executive In a world where consumers are bombarded with hundreds of advertisements every day, people are choosing to engage with brands that resonate with them. Products are now secondary to the true commodity: authenticity. Photo courtesy of dreamstime.com Researchers have identified four key elements that brands must harness to be perceived as authentic: continuity, credibility, integrity and symbolism. Brands that succeed in these areas wil

Written by Avery McLeod Creative Member Photo courtesy of Apple. Out of the billions of brands populating the market, only a select few...